Database Management

Your customer data is one of your most valued assets Fastrac’s technical
expertise will help your organization maximize this powerful resource.

Finding the right mailing lists requires experience and expertise. Keeping
mailing lists current is a labour intensive challenge. Fastrac can manage both. We will
help you get the right lists for your campaigns verify and update the database you
have. We can also merge and purge multiple mailing lists to eliminate duplications
and increase accuracy.

Consultation

  • Consultation on data collection
  • Raw data assessment

Target with Geocoding & Demographic Profiling

  • List purchase
  • In Canada by postal code
  • In US by individual

Data Manipulation

  • Data cleaning & correction
  • Duplicate record correction
  • Address Correction/Standardization
  • Case Conversion to improve case-sensitive address data
  • Merge and purge multiple database files (from same or different formats) for efficiency
  • Canadian NCOA (National Change of Address)