Why Direct Mail?

Direct mail is one of the most flexible means of advertising.  You can mail postcards, letters, brochures, free samples, order forms, catalogues or just about anything else you can think of.  Another advantage is that you always know the cost to produce each piece, how many people it went to, who received it and how many responded.  Therefore, all the information required to calculate the return on investment (ROI) is right at your fingertips. 

Direct Mail vs Mass Media

Unlike other types of advertising, with direct mail you can always hit your target audience.  Television, newspapers, radio, internet and others only place a generic message out to the public.  When was the last time you saw a TV commercial with your name on it?